Spirit unveils a fresh identity to align with business evolution

A fresh identity was launched today by UK based medical communications group, Spirit.

Now in its 15th year of trading and comprising four agencies with an enviable roster of international pharmaceutical and biotechnology clients, Spirit has enjoyed substantial growth by staying true to its founding principle of ‘going beyond’ to provide an exceptional client experience.

Stimulated by rapid evolution of the business, and inspired by client feedback, the brand refresh was initiated to capture the essence of what makes Spirit unique – the expertise, passion and energy of the amazing teams who tackle communication challenges with a fresh perspective, seamlessly adapting to any situation to deliver outstanding results.

Say hello to Spirit: Science with Soul – epitomising the emotional intelligence, problem solving acumen, and skilful combining of solid science with creative execution that Spirit’s clients truly value.

“We know that every client has different needs. And when those needs change due to new data, shifting regulations or a global crisis, that’s when our unique ‘spirit’ shines through,” commented Asif Zaman, Spirit’s Founder and Chairman. “We believe ‘science with soul’ conveys the ‘humanity’ our clients really appreciate and the perfect combination of logic and imagination our teams apply when addressing communication challenges”.

A new website showcases the fresh identity – www.spiritmedcomms.com – as well as the first in a series of ‘Spirit Shorts’: short talks on ensuring medical communications resonate in the current climate.